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This site old.spokeseastkent.org.uk had the following in the web page, "You are looking at the home of." Our analyzers noticed that the webpage stated " An active campaign group set up to encourage cycling and publicise its benefits." The Website also stated " We are based in the East Kent area of the UK but have an interest in better conditions for cyclists everywhere. Quarterly newsletter in which we air our views and the views of others on cycling issues and ensure its widest possible distribution. You can read the latest edition here as well as recent back issues." The website's header had cycling as the most important keyword. It was followed by spokes, cycle campaign, and East Kent which isn't as highly ranked as cycling. The next words the site used was East Kent Cycle Campaign. Kent was also included but could not be seen by search engines.